Interviewing and hiring to build a team that is a group of winners is a challenge – and research teams are no different. I find it quite a rewarding experience in the end, but admittedly, the hiring process is a bit daunting.
I think I worry most about the candidate fitting into our organization. By the time they get to the interview, they are already vetted to be able to think, write and communicate concisely and accurately. Their university subjects, grades and even examples of course work may point to the technical ability of the individual – but they can’t fully address the most important attribute: curiosity. Without it, and in good measure, they won’t fit in with us, no matter how well they write or interview.
Such a simple thing, curiosity. Yet it can be the difference between success and failure in research. I think that when we are curious, we seek and find the necessary ‘nooks and crannies’ to best help our clients address their needs. Without curiosity, we merely go through the ritual and routine – usually lacking inspiration and desire to learn.
Curiosity is also a good trait for consumer respondents, too. I would rather discuss ideas with a group that has some real curiosity for the subject. We most always include ‘articulacy’ questions in our screening process – but we are also looking for people that have some interest in communicating opinions and ideas. This can make or break a respondent’s contribution to the qualitative process.
Curiosity is important for those that consume our brands, products and services. It is the job of marketers and brand owners to enhance target consumer curiosity – and though much time is spent in the machinations of the day-to-day business, the overarching need is to generate consumer curiosity.
Back to the original question, though. What makes a good researcher? No matter the other skills (and these can be important), curiosity is key. People who demonstrate a hunger for understanding the topic – whatever it may be – are true researchers at heart.
And to be honest, they are much more fun to be with, too!